Official Cosmetics of Miss USA

MEET THE FOUNDER

"Building SeneGence has been my privilege and passion for more than 10 years now” – Joni Rogers-Kante

JONI ROGERS-KANTE, FOUNDER, CEO, CHAIRWOMAN 

While juggling the responsibilities of single motherhood, Joni Rogers-Kante developed a business plan and set out to make her dream of an innovative cosmetics company a reality. In 1999, she founded SeneGence®, and the company has since become a globally recognized leader in the industry. To Joni, the commitment to high-quality products that bring value to consumers and their communities is just as important as a flourishing business. 

After Joni learned that cosmetic companies consistently use the same ingredients in different products that tout “unique” claims, she knew SeneGence had to stand out from the rest. She set off across the globe with a team of scientists and botanists to find exceptional ingredients for SeneGence’s product formulations. 

Today, these ingredients are used to help produce the amazing results SeneGence SkinCare and Cosmetics are known for SeneGence products are on the cutting edge of technology with original and proprietary formulations that really work! 

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1999

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WHERE IT BEGAN

In 1999, Joni partnered with an award-winning scientist to develop a never-before-seen liquid lip color: LipSense®. LipSense quickly skyrocketed in popularity for its long-lasting ability. With a simple three coat application, LipSense delivers gorgeous color that stays on for up to 18 hours. And that was just the beginning of a long line of products that really work! 

Joni also wanted to offer a compensation plan specifically designed for women in the industry who are serious about building their career from home. This business model of earning additional income by selling products that really work took off! 

Today, the SeneGence line of anti-aging skincare and long-lasting cosmetics includes over 300 products, sold by tens of thousands of Independent Distributors across the globe. SeneGence has core operations in the USA, Canada, Australia, Mexico, New Zealand, and Hong Kong, with products available in many other places across the globe.

2001

"I MAKE FAMILY A PRIORITY EVERY DAY, AND  I THINK EVERY WOMAN SHOULD"

SeneGence is a family business. Joni is married to Chief Strategy Officer Ben Kante, who is responsible for developing, communicating, executing, and sustaining strategic initiatives. Her oldest son, Alan, is Chief Experience Officer. He oversees the company through its growth and changes. Her youngest son, William, looks forward to also joining the team one day, but in the meantime stays busy with his schoolwork, musical talents, and many other activities.

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2018

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ACCOLADES

Joni currently serves on the Direct Selling Association’s (DSA) Board of Directors. In 2018, she received Direct Selling News’ Bravo Award and the Excellence in Entrepreneurship Award by Orange County Business Journal, Joni is an active member of the Orange and Creek County communities and is also the author of Million Dollar Lips. 

2020

MILLION DOLLAR LIPS

Million Dollar Lips is a testimonial to Joni’s journey as a businesswoman who built a company of her dreams with others and with a strong sense of destiny. This book serves as a practical guide to help others succeed in direct sales using a nonsensical style based upon truth. She makes it evident that we all make choices in life and business and those choices determine all that we achieve.

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“Choose positivity to build goodness”

Joni is also the proud founder of SeneGence’s nonprofit organization, the Make Sense Foundation, which supports women and children in need. The funds to support the foundation are gathered from a variety of company-sponsored fundraisers, including a percentage of select product sales, and are distributed on a quarterly basis to those qualifying organizations nominated by our Distributors.