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Official Cosmetics of Miss USA

The Make Sense Foundation®

THE MAKE SENSE FOUNDATION® 

SeneGence is all about empowering women with a career that really works and helping them to look and feel more beautiful with innovative skin care and cosmetics.

The Make Sense Foundation® (MSF) was created by Joni Rogers-Kante in 2002 as part of the overall plan to give back to the community. A nonprofit organization, it is a separate entity from SeneGence but is directly involved with SeneGence’s charitable initiatives.

SUPPORTING WOMEN AND CHILDREN IN NEED.

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The proceeds from the sale of select SeneGence products, including designated LipSense shades, go directly to The MSF to support operating expenses, while The MSF contributes 100% of the donations it receives to other deserving nonprofit organizations. SeneGence Independent Distributors can also contribute to the foundation by donating a portion of their commission checks and participating in various fundraising events and activities held throughout the year.

Distributors and communities can nominate an organization for donation consideration by contacting The MSF here:

Nominate an Organization

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To date, The MSF has assisted organizations from coast to coast through the generosity of Distributors, community fundraisers, and donations. Much-needed funds will continue to directly benefit organizations that support women in children in crisis for years to come.