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Official Cosmetics of Miss USA


SeneGence is a multi-faceted, international corporation that is committed to making a positive contribution to women everywhere.


Founded in 1999 by Joni Rogers-Kante, SeneGence entered the direct-selling scene with its premier product, LipSense®. This revolutionary lip colour quickly became a hit among hard-working women. Things didn’t stop there! Our product line and global reach has expanded into new categories and markets, as we work to empower individuals to be successful business owners.

We pride ourselves on being on the cutting edge of anti-aging skin care, nourishing hair care, and long-lasting colour technology with our proprietary formulations. Our products are formulated with no animal by-products, in compliance with FDA regulations, and made in the USA for strict quality control. Our Distributors strive to share these skin care systems and cosmetics with their Customers, who share the anticipation of each release.

Our vision is to offer superior products and an opportunity for individuals to be successful in business regardless of age, background, or education. We supply our Distributors with virtual trainings, events, business tools, and opportunities they need to build their businesses. Through hard work, dedication, and perseverance, our Distributors have earned gifts, built lifelong friendships, and traveled around the world.

SeneGence is committed to making a positive contribution to beauty enthusiasts everywhere. The new Kiss & Tell Customer Rewards program has opened the door for consumerswho aren’t affiliated with a Distributor to try our products for themselves. This groundbreaking initiative allows SeneGence to reach all corners of the beauty market and share the love of our long-lasting colour technology.

In 2020, SeneGence was named the Best Place to Work in Direct Selling by Direct Selling News. This incredible achievement is just one small glimpse into the positivity our culture stands upon.

What is senegence



We empower women around the world to Choose to Live Life in Love and Abundance through careers that really work, selling innovative beauty products that really work.


SeneGence was founded on the idea to offer superior products and an opportunity for women to be independent and successful in business, regardless of age, background, or education. Since 1999, SeneGence has grown to support thousands of successful careers and satisfied Customers around the world and remains steadfast in its commitment to offer products that really work, including LipSense and a complete line of anti-aging skin care and long-lasting cosmetics.

At SeneGence, you'll join a growing network of Distributors and have the chance to Choose to Live Life in Love and Abundance.. and Work for It!

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The Woman Behind It All

While juggling the responsibilities of single motherhood, Joni Rogers-Kante developed a business plan and set out to make her dream of an innovative cosmetics company a reality. In 1999, she founded SeneGence®, and the company has since become a globally recognized leader in the industry.

To Joni, the commitment to high-quality products that bring value to consumers and their communities is just as important as a flourishing business.

Meet Our Executive Team

Making A Difference

The Make Sense Foundation® (MSF), a nonprofit organization separate from SeneGence, was created by Joni Rogers-Kante in 2002 as part of the overall plan to give back to the community and support women and children in need. 

The MSF has donated time, services, creativity, and funds to a multitude of deserving organizations, including:

The proceeds from sales of select SeneGence products, including designated LipSense shades, go directly to The MSF to support operating expenses, while The MSF contributes 100% of the donations it receives to other deserving nonprofit organizations. SeneGence Independent Distributors can also contribute to the foundation by donating a portion of their commission checks and participating in various fundraising events and activities held throughout the year. Learn More..


Have questions or need assistance? Our SeneCare Team is here to help.