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Official Cosmetics of Miss USA


25 Year Legacy of Empowerment and Innovation


At SeneGence, beauty is designed to last with our legacy centered around a radiant vision that embodies beauty and innovation, and crafting lasting solutions that celebrate the essence of empowerment. In 1999, under the visionary leadership of founder & CEO Joni Rogers-Kante, SeneGence revolutionized and redefined the beauty industry with its debut of LipSense, a pioneer in long-lasting, smudge-proof liquid lip color.


This began our relentless pursuit of beauty that blends science and nature in its purest form and led us to uncover the wonders of the lush and understudied Vanuatu, a gorgeous tropical island nation in the South Pacific. It was here that sparked our creation of a luxurious, comprehensive line of skin-enhancing, long-lasting cosmetics and anti-aging products proven to last. Today, SeneGence celebrates 25 years of developing innovative proprietary complexes and formulas with clean, natural ingredients that have been proven beneficial to the skin and are backed by science. 


Our mission has and will always be extending the realm of beauty. We're committed to providing women with the opportunity to discover a financially rewarding and empowering pathway to confidence and self-assurance. By sharing our products, our community of empowered women has grown exponentially. Together, we’re changing the face of beauty— empowering women worldwide through innovation, community, and unwavering dedication to inspire generations to come.


What is senegence



Our Mission

Empowering women around the world to Live Life in Love and Abundance through careers and innovative beauty products that really work.

women behind all women behind all

Our Mission

Empowering women around the world to Live Life in Love and Abundance through careers and innovative beauty products that really work.

Our Beauty Standard

At the heart of all SeneGence skincare and long-lasting cosmetics lies our proprietary formulation, SenePlex+. This Orchid Stem Cell-infused complex is clinically proven to combat signs of aging, visibly transforming skin for a healthier, more youthful-looking complexion. By accelerating the skin’s natural renewal process, it optimizes the skin’s microbiome, acting as a shield against daily pollutants and free radicals, safeguarding your skin around the clock.

Our proprietary formulations epitomize our commitment to leading-edge cosmetic and skincare solutions with our Clean Beauty promise, adhering to the most stringent EU cosmetic standards (banning 1,450+ harmful chemicals). This is a testament to our unwavering dedication to quality, safety, and efficacy.

Along with our Clean Beauty commitment,our efforts extend to global sustainability. From responsibly sourcing ingredients like marine collagen to implementing eco-friendly packaging initiatives, and in social impacts through our Make Sense Foundation and cause-related donations.

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The Woman Behind the Legacy

Celebrating 25 years of beauty, we honor the remarkable woman who ignited it all. Founder & CEO Joni Rogers-Kante's pioneering vision brought forth long-lasting, innovative, and clean beauty, empowering women worldwide through economic opportunity. From the sale of the very first kiss-proof LipSense tube 25 years ago to today's cutting-edge makeup and skincare trends, Joni continues to drive the SeneGence legacy with unwavering passion, just as she did on day one.

Our Community

Our story goes beyond our innovative products;it’s about a thriving community inspired by like-minded women supporting each other.These friendships expanded into a global support network of Distributors bursting with excitement, united by shared dreams, fueled by mutual encouragement and a collective mission of empowering women through beauty. 

At SeneGence, we’re all about empowering individuals of all ages, backgrounds, or education levels through entrepreneurship via social selling, offering opportunities on your own terms whether part-time, full-time, online or in-person.

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The Woman Behind It All

While juggling the responsibilities of single motherhood, Joni Rogers-Kante developed a business plan and set out to make her dream of an innovative cosmetics company a reality. In 1999, she founded SeneGence®, and the company has since become a globally recognized leader in the industry.

To Joni, the commitment to high-quality products that bring value to consumers and their communities is just as important as a flourishing business.

Meet Our Executive Team

A Work of Heart

The Make Sense Foundation (MSF), a nonprofit organization established by Joni Rogers-Kante in 2002, operates independently from SeneGence. It was born out of a deep commitment to giving back to the community and providing support to women and children in need.


Since its inception, the MSF has dedicated its resources, including time, services, creativity, and funds, to numerous deserving organizations. From local charities to global initiatives, the MSF has made a significant impact on countless lives.

Through the sale of select SeneGence products, including designated LipSense shades, proceeds are directed to the MSF to cover operating expenses ensuring donations received are channeled to other deserving nonprofit organizations.


SeneGence Independent Distributors also play a vital role in supporting the foundation by donating a portion of their commission checks and participating in various fundraising events and activities held throughout the year including $60,000 in scholarships in the last 3 years.


Through the combined efforts of SeneGence, its distributors, and the Make Sense Foundation, we continue to make a meaningful difference in the lives of those in need, embodying the spirit of compassion and community support.



Have questions or need assistance? Our SeneCare Team is here to help.